Definitions
A startup business is one that is in a purely conceptual phase, product
development has not begun and the company does not have sales or revenue.
Financing for this business stage is referred to as the seed
round.
Companies in the product development stage are currently developing one or more
products or services, but have not yet begun selling or shipping any
product or service.
For many information technology companies, this is an intermediate stage,
when the company is still in the product development stage, but
prototypes have been created and are being tested in the field by select customers prior to market
introduction.
The shipping stage begins when at least one revenue-generating
product or service is being sold and shipped or installed. Other products
and services may still be in
development or beta test. At this stage, the company begins to have
sales and revenue though, initially, costs usually exceed revenue and
cash flow continues to be negative.
The profitable stage indicates that the company is shipping products or
providing services from which it derives revenues, and the company has
reported that it is profitable.
Usually, different types of
investors participate at the various stages of a company's development:
Seed
rounds are initial financing rounds
(investments) in companies in the start up stage. The
founders and product developers such as engineers are usually on board, but
the management team is usually partially in place. Most investors
in seed rounds are founding management, and their friends and family.
Sometimes, other individuals with available capital also become
investors. These other individuals are often referred to as
angel investors.
1st
Round, 2nd Round are
post-start-up investments providing additional financing rounds as
needed during the Product
Development, Beta Test and early Shipping Product Stages. Certain Capital
Providers concentrate on these early stages and invest only at these stages.
Later
Rounds (3rd and
higher) are private equity capital raising financings during the Shipping Product
or
Profitable stages. Many Capital Providers invest only in these later
stages and not in earlier stages.