Overview
The ultimate goal of a business entity is to produce wealth.
Value building within a company should always be at the forefront of
any entrepreneur or manager’s mind. When the idea of an acquisition
or acquisition program is being considered the key question should
be; will the acquisition(s) increase company value and increase
shareholder wealth?
There are a number of different ways acquisitions increase
shareholder wealth
as a part of a company’s growth strategy. The buyer makes the case
for each acquisition or an acquisition program by determining; (1)
the acquisition will be profitable or become profitable within a
reasonable period, (2) the rate of return on the invested capital
will be more than the company’s cost of capital and its hurdle rate
of return, (3) the acquisition is a better alternative than using
the same funds for internal growth and (4) the risks are manageable
and more than justified by the returns.
The following are some of the benefits that have been found to
justify successful acquisitions:
· Acquiring assets
(customers, an organization, technology, intellectual property,
tangible assets) already in place is cheaper and much faster than creating the same
assets from scratch.
·
Acquiring an operating
business can be more profitable than building a similar business because
the acquisition gives the buyer immediate access to the seller’s
customers, employees, facilities, equipment, products, brand names,
inventions and trade secrets.
· Acquiring
helps the buyer make use of excess capacity or spread fixed or
semi-fixed costs over additional customers, more products
manufactured and greater volume.
· Acquiring
provides access to new geographic or product markets at a fraction
of the cost of building the same revenue internally and the
acquisition is faster.
· Acquiring
a customer or a supplier may provide vertical integration that
stabilizes revenue or supplier prices, reduces risk and improves
overall operating margins.
· Acquiring an operating
business provides needed diversification into new markets, products
or technologies which reduces financial and operating risk.
· Acquiring
can have accounting benefits under Generally Accepted Accounting
Principles (“GAAP”) compared to internal growth since the
acquisition of a business, whether it is an asset or a stock
transaction, is treated as a capitalized transaction on the balance
sheet with the income statement feeling the impact of the
transaction’s cost spread over a period of years. On the other
hand, the equivalent internal expansion of the company, say, by
opening a new branch, increasing the activity in the sales program
or internally developing a new product, would tend to be treated
more as a period expense, resulting in greater expense and lower
profit in the early years.
A well-planned, properly-financed and well-executed acquisition
can greatly improve a company. It can fuel more rapid growth,
increase profitability and lead to enhanced shareholder value. LVI
believes that acquisitions should be a part of the business plan of
most growth oriented companies.
However, in spite of the benefits expected by buyers when they do
acquisitions, most acquisitions either fail or disappoint the
buyer. Why is this?
There are always complicating realities that contribute to the
disappointment that buyers frequently have with acquisitions and
acquisition programs. There are usually multiple causes of the
underperformance.
The following are some of the common causes for acquisition
underperformance:
· The
acquisition didn’t fit into the buyer’s strategy even though the
buyer thought it would at the time of the acquisition.
· The
buyer paid too much and even with successful performance after the
acquisition the rate of return was disappointing.
· The
terms of the acquisition agreement left loopholes resulting in
unanticipated losses or decreased future value.
· The
buyer thought it bought something that was materially different from
what the seller actually delivered.
· Going
into the acquisition, the buyer’s assumptions about the performance
after the acquisition were flawed or excessively optimistic; the
buyer’s business plan for the acquired business was overly
optimistic and there was no way to adjust to deal with the
contingencies that occurred.
· The
buyer did a great job of making the deal and closing the
acquisition, but didn’t adequately plan for the post acquisition
management and operation of the company; assimilation costs or
employee turnover exceeded plan, customer retention was lower than
expected.
· The
buyer underestimated or didn’t allow enough time, money and
management talent to assimilate or integrate the acquired business
and deal with the contingencies that occurred.
· The
buyer did not have enough resources (time, money, management talent)
to complete the assimilation process properly and in a timely
manner.
· The
combination of the underperformance of the acquisition and the
increased leverage, when borrowed money is used to pay for the
acquisition, resulted in financial stress and loss of overall
company value.
So how do you make sure your acquisition or acquisition program
is successful? By being careful, thoughtful and thorough in planning
and execution. Don’t go into an acquisition unless you are
confident that you have more than enough resources to drive the
acquisition through to success, even when it takes longer and costs
more than expected. Make sure the proposed acquisition fits with
your business strategy and make sure you have the management time
and the financial flexibility to assimilate according to your plan
allowing for unexpected surprises. Remember you are never buying
the customers, only the right to provide future products and
services to them. The customers will not stay unless they like the
values delivered after the acquisition is assimilated.
LVI can help a buyer at every step in the acquisition process.
LVI can assist by locating and developing the interest of the best
acquisition targets, evaluating, performing preliminary due
diligence, structuring Letters of Intent and negotiating agreements
with the targets. In addition, LVI can help during the closing
phase of a transaction by coordinating and performing final due
diligence, developing assimilation plans and, in support of your
legal counsel, negotiating acceptable terms of the agreement. After
the transaction is closed, LVI can help with the assimilation by
coordinating and managing the process and making sure the
information is available to hold the seller accountable for its
responsibilities under the agreement.